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"Energy, Growth, Movement" by Susie Olczak, 2013
Photo courtesy Oliver Cross
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Are you interested in showcasing your technology or products in a new and exciting way? Or are you an artist with an interest in technology and the cross-over between art and science? The 2014
e-Luminate Festival is the UK’s first event designed to showcase the imaginative
and inspirational potential of new art created using low carbon/energy efficient
technology - is looking for more technical sponsors for its 2104 event.
This will be
staged between the 12th and 23rd of February 2014 in
Cambridge, UK. In its second year, e-Luminate is now under the Artistic Direction
of projection specialist Ross Ashton, known for his work worldwide and his
expertise in producing specular public art works.
It has also
just been confirmed that leading entertainment technology brands Panasonic and
Pulsar have come on-board.
e-Luminate provides a completely unique opportunity for brands, manufacturers
and distributors to highlight all sorts of sound, lighting and video hardware
and software products and enables artists to use these in new, exciting and
inventive ways.
I am delighted that Panasonic and Pulsar have committed to
supporting the event. I think that have companies of this calibre on-board already is a
great testament to the importance of the Festival and its ambitions.
Cambridge
based Pulsar have been instrumental in popularising the use of LED technology
in the entertainment and architainment sectors with the development of their
ground-breaking Chroma range of LED fixtures. Pulsar featured heavily in the
first e-luminate last year and are keen to be involved in their home town again
this year.
Panasonic
are also embracing the need to produce genuinely greener technology and now
offer several ranges of smaller, and more eco-friendly projectors that are
expedient on power consumption, yet with no compromise on the brightness front.
Interactive
lighting control specialists amBX are sponsoring e-Luminate for the second year
running following a great response from their enthusiastic participation last
year’s inaugural event.
I also want to find a moving light sponsor. Most moving light brands
have at least one LED range and this is an ideal chance for these to be
utilised in a completely different and very cool way with stunning results. However,I see this festival to be about more than just lighting. For example amBX are software specialists and
many musical compositions take the theme of light as their inspiration. We are
very keen to create works using audio and software solutions and are actively
seeking companies which would like to showcase their products in a new artistic
environment.
It’s the
intention of e-Luminate to team artists up with technology partners enabling them to create a
series of vibrant installations which can be enjoyed by the public for the
duration of the festival. Artworks will be created on a range of scales from the monumental to the small, with art sited across the city and in the public domain.
It will also
raise awareness of environmental challenges related to lighting and energy
use; encourage people to re-evaluate the
role of lighting in their day-to-day living as well as for entertainment and
fun and emphasise the links between technology and creativity.
Several
levels of sponsorship are available.
The call for Artists to take part in
e-Luminate Cambridge is open until August 15th.
e-Luminate
is a Community Interest Company created to open and sustain dialogue between arts,
the community, art and technology and inspire people to adopt more energy
saving and genuinely sustainable practices.
The series
of fabulous new art installations that will feature at e-Luminate 2014 will be
both spectacular and entertaining, showing technology literally ‘in a different
light’.